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Guess who’s 30?  Hello Kitty.

 

She’s come a long way baby. At age 30, this cat has a net worth in the billions. What started as drawings on coin purses and erasers is now emblazoned on everything from crystal purses to high-end jewelry.

Hello Kitty, a marketing phenomenon from
Japan, made her debut November 1, 1974
. The little white cat with no mouth was initially aimed at young girls, but over the past couple of years, Hello Kitty has found a much wider audience. Just this year, the Hello Kitty Debit MasterCard was launched. The card enables its users to prepay or store money in a bank account that can be accessed for purchase.

Hello Kitty has even moved into
Hollywood. Beyoncé has been seen sporting a Hello Kitty beaded chain mini purse ($15). Brandy owns a Hello Kitty rolling backpack ($42). Songstress Mariah Carey appeared on MTV’s Cribs carrying her $60 Hello Kitty radio along with her Hello Kitty hair dryer ($29). Even Kimora Lee Simmons, an icon of hip-hop fashion, is an avid Hello Kitty collector. Simmons created a one-of-a-kind bracelet, valued at $2,500, for a Hello Kitty Charity Silent Auction which ends November 11th. Proceeds from the auction will benefit the US Fund for UNICEF and Target House, a home-away-from-home for families with children undergoing life-saving treatment at St. Jude Children’s Research Hospital. The chain bracelet is made of white gold with five diamond-encrusted charms including a Hello Kitty with pink topaz accents and the signature Baby Phat cat.

So what makes Hello Kitty so popular?

She can be whatever you want her to be. The minimum features of the cat leaves room for everyone’s imagination. She’s a symbol of nostalgia for adults and a spark of excitement for young girls. This bland Hello Kitty face is versatile enough to make lip gloss cute while making panties just a bit naughty.
Although she's turning 30, Hello Kitty is likely to remain forever young.

Check out
Hollywood
’s favorite feline at www.sanrio.com

 



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