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FEATURE ARTICLE

 
BEYONCE'S TRUE STAR GOLD

 

Last week, Beyoncé fought off a cold, got out of her sickbed and made 4,000 screaming fans at Marshall Field's State Street very happy.  What’s the occasion?  Her latest Tommy Hilfiger scent – True Star Gold.


While Beyoncé sees the original True Star fragrance as "a private performance, sensual and soft," True Star Gold is more of "a reflection of [her] on stage.”   This one is more for nighttime, for a woman when she wants to be sexy and more confident. It's sort of like me onstage -- hair blowing, lots of attitude.''— it's a sexy, confident fragrance."


That's an analogy that Hilfiger completely agrees with. "This fragrance celebrates the talent and the brilliance of Beyoncé as a superstar," said Hilfiger. "She's really a true star — she's talented, beautiful, intelligent and charming — not to mention down-to-earth. And this fragrance is about glamour, beauty and sexiness — which is a feel we haven't explored yet with this brand and Beyoncé."
 
True Star Gold is a contemporary, rich floral, said Raymond Matts, vice president of corporate fragrance development worldwide, Aramis and Designer Fragrances, who created the scent in cooperation with International Flavors and Fragrances. "I was inspired by Tommy's home in Mustique," said Matts, who visited Hilfiger's vacation home shortly before beginning work on True Star Gold. "Soon after my arrival, Tommy had a new sisal rug installed, and along with lilies he had in the room, it created an inspiring, unique scent. This aroma became the heart of the fragrance."
 
The fragrance has top notes of green watery elements of Provence melon, paired with golden kiwi and hints of red current; a heart of pumpkin flower combined with a soft floral nuance that includes the wetness of linden blossom and the softness of golden pollen, and a drydown of creamy milk notes paired with raspberry, honey, sisal, essence of lily and tulip wood.
 
Eaux de toilette in two sizes — 30 ml. for $29.50 and 75 ml. for $48 — will be offered in the initial rollout. In spring 2006, two ancillaries, the 200-ml. Go Gold Shimmering Body Lotion for $24 and the 30-ml. Good as Gold Shimmer Stick, $24, will be added.  
 
The fragrance's bottle is a re-colored version of the original True Star for Women bottle. Where the original was a pale blue capped with silver, the new scent has a hot pink bottle topped with gold.  

 

"I'm very proud of it," Beyoncé told the crowd at her public appearance to promote the perfume. "I hope you guys love it. I do."



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