Rapper Jay-Z will appear on TNT in exclusive commercials promoting the 2006-2007 NBA season as well as his new album Kingdom Come, set to be released Nov. 21. Part of TNT's ongoing "Let the Truth Be Told" marketing campaign, the eight 30-second spots, which begin airing Oct. 3, show Jay-Z sharing his "truths" during a interview focusing on core themes such as competition, talent, stardom and legacy, during a limousine ride through the streets of New York City. The network also will make an extended director's cut of the interview available exclusively on its "TNT OverTime" broadband site on NBA.com. "The new approach to our NBA on TNT promo series is dramatic, smart and provocative," said Turner Sports creative director Craig Barry. "Using Jay-Z's own words and powerhouse persona, we wanted to showcase his sophisticated style to parallel the tenets of sports and music."
Wu-Tang Clan rapper Raekwon has officially signed with Aftermath Entertainment. The rapper will release serve his album Only Built for Cuban Linx II under the label founded by West Coast rapper/producer Dr. Dre. According to a statement on Wu-Tang Clan's official site Wu-Tang Corp., Raekwon is currently in the studio recording new material for the new disc, which is rumored to feature production by Dr. Dre and the RZA and appearances from the Wu-Tang Clan. "Rae isn't taking this album lightly and it will be released on Aftermath Records, not on the Wu Music Group as originally scheduled," said a statement on the site. "It will be an instant classic!"