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FEATURE ARTICLE

 
DIDDY INKS DEAL WITH ELEPHANT MAN

 

Hip-hop mogul Sean “Diddy” Combs’ Bad Boy Records has  announced a landmark deal with reggae/dancehall music label VP Records to market and distribute Elephant Man.

 

“Elephant Man is one the greatest entertainers in his genre of music. When I saw him at Madison Square Garden ripping down the stage, I knew that he was the one. He will be a great addition to our team,” said Diddy.

 

Elephant Man’s first release under the joint venture is slated for spring 2007 with a single and video expected in early 2007.  The new album is expected to feature Diddy, Rihanna, Busta Rhymes, Shaggy, Mya, Lil’ Jon and fellow Bad Boy artist, Cassie. Elephant Man will also tour with Diddy as a supporting act on his Press Play world tour beginning in February, 2007.

 

“Ya know, we are excited to work with P. Diddy, the vibes are there, and with this combo we are gonna take dancehall to another level,” Elephant Man said of his new deal with Bad Boy. “I’m looking forward to dropping (the album) and the promotion, cuz Diddy is creative, and with him and the Energy God together It’s gonna be madness!”

 

Elephant Man signed with VP Records in 2003. He crossed over into the pop mainstream with his hit single “Pon Di River” and collaborations with artists include The Ying Yang Twinz, Lil’ Jon, Mariah Carey, Janet Jackson and Twista.



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