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FEATURE ARTICLE

 
RAPPER JAY-Z FIGHTS ANTI-SEMITISM

 

Rapper-turned- executive Jay-Z and hip-hop mogul Russell Simmons will be starring in public service announcements throughout the United States, Europe and South America aimed at reducing anti-Semitism.

 

The spot features Simmons along with Jay-Z asking viewers:, "What's hot? Respect for people. What's not hot? Hating people for their color or religion." And they will explain that "anti-Semitism is a long word for racism."

 

Using the new Voxonic technology, they will be heard speaking in French, German, Russian and Spanish depending on the country.

 

Simmons, who chairs the New York-based Foundation for Ethnic Understanding, initiated the ad campaign in coordination with the foundation's president, Rabbi Marc Schneier.

 

According to Schneier, the announcements in the US are mostly aimed at raising awareness, while those in Europe are intended to fight the rising anti-Semitism of the past few years.

 

"It's a whole different ball game when you have two African-Americans [who] are considered demigods," he said.

The foundation focuses on fostering positive relations among racial and ethnic groups, which, Schneier said, was particularly important for Jews.

 

"We cannot fight our battles alone. We cannot do it. And these ads are a manifestation of that," he said.



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