back to main page
 
 

FEATURE ARTICLE

 
THE GREEN INITIATIVE

 

The Simmons Jewelry Company co-owners Russell Simmons and Kimora Lee Simmons, along with President Scott Rauch, have announced the first creation from its new Green Initiative jewelry collection of conscious jewelry. The line was inspired by a recent fact-finding trip to Botswana and South Africa taken by Russell Simmons and a Simmons Jewelry Co. delegation to see how diamonds were empowering Africans where they are a natural resource. Upon his return, Simmons and Simmons Jewelry Co. announced the formation of the Diamond Empowerment Fund (D.E.F.) and the Green Initiative. The D.E.F. is an international, non-profit organization, with a mission to raise money for educational programs to uplift the people and communities of Africa. The Green Initiative's mission is to raise funds for the D.E.F.

The Green Bracelet, the first Green Initiative piece scheduled to hit retail stores at the end of March, is already a must have item being worn by celebrities like Beyonce, Naomi Campbell, Eddie Murphy, Chris Tucker, Gabrielle Union, T.I. and others. Made from native African materials - genuine green malachite beads and a rough African conflict free diamond, the Green Bracelet embodies the natural beauty of
Africa and celebrates the resources this rich continent has to offer. Each special Oscar Green Bracelet includes:

- A Gem Certification & Assurance Lab (GCAL) certificate, insuring the diamonds are conflict free.
- A special DVD message from Russell Simmons with footage from his trip to
Africa.

With the purchase of the Green Bracelet, which will sell at retail for $125, fifty percent of the net profits go back into
Africa to support educational programs where diamonds are a natural resource. The Green Bracelet is now available for purchase at www.simmonsjewelryco.com.

The Green Initiative jewelry collection is a unique combination of modern, traditional and inspirational hip-hop inspired jewelry in stainless steel, green rubber and diamonds. The line features the diamond encrusted Ohm Watch and Ohm pendant, as well as bracelets, pendants, chains and rings priced from $250 - $80,000. Twenty-five percent of the net profits of the Green Initiative jewelry collection will go to the D.E.F. For more information and retail locations where the Green Initiative jewelry collection is available, please visit
www.simmonsjewelryco.com.

 

 

READ GOSSIP VIXEN.  STAY IN THE KNOW.

 

 



Bookmark this Article Add to Browser Favorites

Related Articles
RUSSELL SIMMONS SUES
RUSSELL SIMMONS SUPPORTS MOSQUE
KANYE WEST, T.I., CHRIS BROWN MAKE COME BACKS AT BET AWARDS
RUSSELL SIMMONS SUPPORTS PEACE TEAM
BEYONCE & JAY-Z DENY MARRIAGE CONTRACT
BEYONCE WINS BIG AT GRAMMYS
RAPPER T.I. OFFICIALLY RELEASED
RUSSELL SIMMONS LANDS REALITY SHOW
BEYONCE LEADS GRAMMY NODS
KANYE WEST APOLOGIZES
BABY PHAT TO FOLD?
RAPPER T.I. TO SERVE IN ARKANSAS
RESPONSIBILITY IS A LIFESTYLE: ITíS TIME TO BURY DA BEEF
FORMER T.I. BODYGUARD SENTENCED
KIM KARDASHIAN TO HOST RUSSELL SIMMONs ART FOR LIFE
RAPPER T.I. ORDERED TO PAY MORE CHILD SUPPORT
2009 GRAMMY WINNERS
RAPPER T.I. STARS IN ROAD TO REDEMPTION
LIL WAYNE & RIHANNA GRAB TOP DIGITAL SALES
2008 T.I.
2008 JAY-Z
MURDERER OF T.I.s FRIEND SENTENCED
RAPPERS T.I , LUDACRIS TO BRING IN NEW YEAR
GUILTY VERDICT IN MURDER TRIAL OF T.I.s FRIEND
BEYONCE TO STAR IN WONDER WOMAN?
FASHION ROCKS WILL BE NO MORE
RAPPER T.I. TOPS WITH PAPER TRAIL
RUSSELL SIMMONS LAUNCHES RACE TO BE
HSAN TEAMS WITH HOME FINANCING LEADERS
SOLANGE: Sol-Angel and The Hadley St. Dreams
RAPPERS VOTE FOR IT
RAPPER T.I. INKS THREE PICTURE DEAL
RAPPER T.I. WELCOMES NEW BABY
RAPPER T.I. DENIED TO SPEAK
CIARA & RAPPER T.I. HEAD TO PHILADELPHIA
KIMORA TEAMS WITH JC PENNEY
RAPPER T.I. PLEADS GUILTY
KIMORA LEE SIMMONS FILES FOR DIVORCE
RAPPER T.I. TO GET HOUSE ARREST BREAK
RAPPERS T.I. & LUDACRIS TO APPEAR ON IRON RING
RAPPER T.I. TO PRODUCE REALITY SHOW
JAY-Z & RUSSULL SIMMONS BACK OBAMA
BEYONCE TO PLAY ETTA JAMES
2008 GRAMMY WINNERS
RAPPER KANYE WEST & AMY WINEHOUSE STILL THE GRAMMY SHOW
BEYONCE , LIL WAYNE TIDBITS
RAPPER T.I. EXPECTING CHILD
T.I. , CHRIS BROWN TIDBITS
2007 T.I.
T.I. , WU-TANG TIDBITS
AMERICAN IDOLS DOMINATE AMAs
T.I. , KANYE WEST TIDBITS
RAPPER T.I. REQUESTS THANKSGIVING CELEBRATION
MOVIE REVIEW: American Gangster
RAPPER T.I. RELEASED
BEENIE MAN , T.I. TIDBITS
RAPPER T.I. DENIED BOND
RAPPER T.I. DENIED BOND
BEYONCE , FOXY BROWN TIDBITS
BEYONCE TOPS AMA NODS
LIL WAYNE , BEYONCE TIDBITS
KEYSHIA COLE , BEYONCE TIDBITS
RIHANNA EMERGES AS TOP VMA WINNER
RUSSELL SIMMONS LAUNCHES ARGYLE CULTURE
BEYONCE & TIMBERLAKE LEAD MTV NODS
JAY-Z , BEYONCE TIDBITS
LIL JON , RUSSELL SIMMONS TIDBITS
RUSSELL SIMMONS CRITICIZES MICHAEL VICK
RAPPER T.I. TOPS BILLBOARD
BEYONCE , ALICIA KEYS TIDBITS
BEYONCE & JENNIFER HUDSON WIN BIG
BEYONCE GETS SIX BET NODS
EVE , LAURYN HILL TIDBITS
RUSSELL SIMMONS FIGHTS ATLANTA DROP OUT RATES
BEYONCE , WHITNEY HOUSTON TIDBITS
HIP-HOP SUMMIT CALLS FOR CLEANUP OF RAP
SNOOP DOGG , BEYONCE TIDBITS
KIMORA LEE SIMMONS TO APPEAR ON STYLE
50 CENT , BEYONCE TIDBITS
RUSSELL SIMMONS TO PROTEST RAPPER TONY YAYO
RUSSELL SIMMONS , REV RUN TIDBITS
SNOOP DOGG , MARY J. BLIGE TIDBITS
TIMBALAND , RUSSELL SIMMONS TIDBITS
BEYONCE AD UNDER FIRE
MARY J. BLIGE , T.I. LUDACRIS WIN BIG AT GRAMMYS
BEYONCE LOW-BALLING DANCERS
QUEEN LATIFAH , MARY J. BLIGE TIDBITS
QUEEN LATIFAH , LUDACRIS TIDBITS
KEVIN FEDERLINE , BEYONCE TIDBITS
RUSSELL SIMMONS & JAY-Z FIGHT ANTI-SEMITISM
JENNIFER HUDSON & EDDIE MURPHY GRAB GLOBE
BEYONCE , JAMES BROWN TIDBITS
BUSTA RHYMES , BEYONCE TIDBITS
BEYONCE SNUBBED FOR "LISTEN"
MOVIE REVIEW: Dreamgirls
RAPPER JAY-Z & BEYONCE TO TIE THE KNOT?
RAPPER T.I. WINS BIG AT BET'S FIRST HIP-HOP AWARDS
SONYBMG TO DISMANTLE
HIP-HOP MOGUL RUSSELL SIMMONS LANDS IN SOUTH AFRICA
BEYONCE TO PLAY LESBIAN LOVER
RAPPER JAY-Z FIGHTS ANTI-SEMITISM
DIDDY , T.I. TIDBITS
WILL SMITH , RUSSELL SIMMONS TIDBITS
RUSSELL SIMMONS , FABOLOUS TIDBITS
T.I. , TUPAC TIDBITS
LIL KIM , T.I. TIDBITS
JUDGE DROPS LAWSUIT AGAINST BEYONCE
NOTORIOUS B.I.G. , T.I. TIDBITS
BEYONCE'S FATHER RESPONDS TO RUMORS
BEYONCE'S FATHER RESPONDS TO RUMORS
RAPPER T.I. TO STAR OPPOSITE DENZEL WASHINGTON
TWISTED BLACK , BEYONCE TIDBITS
T.I. & STICKY FINGAZ TIDBITS
JAY-Z PERFORMS AT RADIO CITY IN STYLE
JAY-Z , RUSSELL SIMMONS TIDBITS
BEYONCE , NOTORIOUS B.I.G. TIDBITS
UK GET FIRST EVER HIP-HOP SUMMIT
RAPPER T.I. JAILED
T.I. PAYS FINAL RESPECT TO FRIEND
POLICE FEAR RETALIATION IN T.I. SHOOTING
ONE DIES IN SHOOTING INVOLVING RAPPER T.I.íS ENTOURAGE
T.I.: King
MOVIE REVIEW: ATL
RUSSELL SIMMONS & KIMORA SPLIT
BEYONCE'S TRUE STAR GOLD
GOSSIP: BEYONCE NOT FAIR ENOUGH
GOSSIP: BEYONCE REVEALS ITíS HARD NOT TO MENTION JAY
GOSSIP: JAY-Z GOES FOR BROKE OVER B
MCDONALD'S CONSIDERS P. DIDDY FOR UNIFORM MAKE-OVER
GOSSIP: KELLY TAKES ADVICE FROM BEYONCE
PHAT FARM INFLATED?
GOSSIP: KIMORA KILLS LIFE & STYLE?
GOSSIP: DAME DASH EVICTED?
THE HOUSE OF DEREON EXPANDS
Kimora Unleashes The Diamond Diva
GOSSIP: Russell Simmons Gets Hip-Hop Reality Series
Picture Perfect
Hello Kitty
Mimi So
A True Star
 

SEARCH

 
 

 

WIRELESS ALERTS

 
 


Sign up to receive the latest wireless alerts of hip-hop news from Chronicmagazine.com!

 

CONTESTS

 

REVIEWS

 

Dirty Money

Last Train to Paris

NEWS

 
   Jim Jones Sued
   Game To Pay
   Valentines Day Meal

FEATURES

 

ďThe world is going to be happy with the new Z.Ē

 
 

All content and images © copyright chronic magazine  ::  site designed by circle graphics eXTReMe Tracker

 

Privacy Policy

About Us