By Ebony Mobley
Topping the Billboard Charts with her hit single,” Tambourine” from her fourth album, Here I Am, Eve Jeffers is set to make her mark in the fashion industry. Not only has Ruff Ryders’ first lady hooked back up with legendary producer Swizz Beatz on her new album, she has plans to re-launch her Fetish clothing line.
Originally designed for the young urban-street-sexy-chic female, the Fetish clothing line lost its wind in a toss-around bout with several apparel marketing companies. First introduced in 2003 by Innovo Group, Inc., early on, the clothing line experienced problems with production and delivery. Within the next year, Eve left Innovo.
Determined to get her project off the ground, she entered into a partnership with Marc Ecko Enterprises leaving her once again with unfulfilled expectations of getting Fetish on the racks.
Meanwhile, successfully managing a career in music, film and her Mac Cosmetics endorsement, Eve recently announced that she has collaborated with Signature Apparel to re-launch her Fetish clothing line. “I am always going to be involved no matter what is happening in my life,” Eve said in a recent interview with Women’s Wear Daily, about her personal involvement in the new direction of Fetish.
Eve’s previous urban-appealing designs have been upgraded to new sexy modern fashion pieces. Eve shared with In Style that, “a hot dress is like a hot song—both of these things make me feel amazing.” Leaving glitzy logos behind and opting for higher quality fabrics, “the new Fetish line clothing line is set to hit retail clothing stores in November,” says Sari Baez of Signature Apparel.
Eve’s album, H Here I Am, drops August 7.