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FEATURE ARTICLE

 
ALEXIS PHIFER LAUNCHES GHITA

 

While Kanye was set to battle 50 Cent as their albums went head-to-head on September 11th, his fiancé Alexis Phifer had a challenge to meet of her own.  The designer launched her first ever fashion show for her personal line - Ghita - during New York’s Fashion Week.

 

The collection featured photos from esteemed music and editorial photographer, Mark Seliger.

 

Drawing inspiration from the 80s, the line included playful mini skirts, jumpers and bubbly hems - silhouettes perfect for a night out on the town.  Outlined with accents of fluorescent plastics, the line took on a fashion-forward appeal.

 

Socialites such as Lindsay Lohan and Paris Hilton have already been seen in the threads.

 

“We are thrilled to be sponsoring the Ghita show as it truly represents the stunning style embodied by Nikon’s products,” said Lisa Baxt, senior communications manager, for Nikon, Inc. “By incorporating Mark Seliger’s images into the show, we are demonstrating the synergies between the art of fashion design and the art of photography.”

 

“The Ghita collection is unique and innovative, similar to the aspirations behind the Nikon brand” said Alexis Phifer, designer of Ghita. “I am excited to be working with Nikon and Mark Seliger, as they have inspired me to create four cutting-edge pieces for my New York Show.”

 

Last year, the camera brand sponsored Project Runway’s Daniel Franco’s Style Lounge Show and worked with designers Zac Posen and Alice Temperley to create stunning fashion accessories.

 

See more of Alexis’ Ghita line HERE which feature light, sexy dresses perfect for day or night.



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