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FEATURE ARTICLE

 
2007 DIDDY

 

"Do you really think that God meant for a man to have just one wife?"  --Diddy on why he never married former girlfriend Kim Porter

 

Claim to fame:  Mogul, skirt-chaser

 

What's in a name? An awful lot, apparently. Although the mogul agreed to surrender his Diddy alias in the U.K. this year, his name is still powerful enough in the US to impact every facet of entertainment.   

 

At the top of the year, hundreds of R&B crooners lined the streets of select cities vying for a shot to be in Diddy's male quartet and serve as his cheesecake delivery service.  Eager to mimic the success of Danity Kane, the mogul found no trouble in attracting a crowd. 

 

Later this summer, Diddy discovered YouTube.  After realizing the traffic he could garner discussing the birth of his twin daughters, Diddy got the bright idea to search for a new assistant online.  Apparently, his selection was worthy enough to grab the attention of Oprah Winfrey.  His selection was aired on the Oprah’s talk show.

 

Diddy also announced his new silver screen venture.  The mogul will executive produce the upcoming biopic of the Notorious B.I.G.

 

And similar to Jay-Z and 50 Cent, 2007 found Diddy putting the finishing touches on his own beverage deal, to develop the Ciroc vodka brand. The mogul will have a 50 percent profit share in the Diageo PLC premium line, and he could make up to $100 million over the course of the multi-year deal, depending on the vodka's success. "It is not an endorsement deal. This is something that will have my daily attention…I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury-brand builder."

 

Still, it may have been his personal life kept Diddy on the map in 2007.  While closing million dollar deals, Diddy somehow found time to get into several brawls that resulted in lawsuits.  Fortunately, for Diddy none were solid enough to stick.  What has managed to stick is Diddy’s single status. Diddy and girlfriend Kim Porter split up just months after she gave birth to twin girls. In a recent cover story in Essence, the two declared love for each other, although he admitted he was an "ex-player" and wasn't ready to marry Porter. "Do you really think that God meant for a man to have just one wife?" he said in the magazine.  Months after ending a relationship with longtime girlfriend Kim Porter, Diddy took legal responsibility for his 15-month-old daughter, Chance — who is said to have factored into his split from Porter. Diddy previously denied he had fathered the child of an Atlanta woman, Sarah Chapman, but has acknowledged that DNA tests have confirmed that he is the father.  All this among rumors that he actress Sienna Miller and Bad Boy artist Cassie.

 

I guess he already told us he can’t be stopped.

 

Read Class Superlatives

 

 



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