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KIMORA DEBETS FABULOSITY

 

March 23 ----/ Kimora Lee Simmons released her newest and third fragrance of the Baby Phat collection last week Fabulosity.

 

The fashion mogul turned the Fabulosity word into a money making catchphrase during her reality series Life in the Fab Lane.

 

"Kimora has a real lust for life," said Steve Mormoris, senior vice president of global marketing for Coty Beauty. "She's very open about saying that being rich and glamorous is good. Goddess was a risk — it is kitschy and over the top — but it succeeded beyond anyone's expectations."

 

Fabulosity brings a fruit floral oriental mix of Givaudan, and has hints of juicy plum, orange blossom, tiger lily , mysterious forbidden fruit; a heart of damask plum skin, Chinese osmanthus, coconut milk & purple violet, a splash of Tasmanian honey, vanilla absolute, patchouli & amber…..whoa!

 

The Fabulosity collection will come in two sizes: 1.7oz going for $45 and a 3.4 oz bottle for $55, also Body Soufflé, $30 for 4 oz., and will include bath salts - dubbed as “bath diamonds” - that will sell for $30 for a 4oz bottle.

 

The Fabulosity theme will resemble a brilliant cut round diamond and is intended to lay on its side to show off the facets. The outer packaging will be of dark purple emblazoned in diamond accents.

 

The Fabulosity collection will be available in April in about 2,000 U.S department stores.

 



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