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FEATURE ARTICLE

 
SNOOP DOGG: EGO TRIPPIN

By Christian Cipollini

 

Mixing in both old and new school formulas, Snoop’s latest release Ego Trippin is anything but a mere ego trip.  Therefore, don’t expect a run of the mill release for the sake of staying in the spotlight. The OG from the LBC is on top of his game here.

 

The lengthy compendium (twenty-one tracks in all) of Doggy-styled rhymes is a good example of how the Dr. Dre protégé stays fresh. Is he reinventing himself?  Since Snoop never really goes out of style, this is best considered as natural progression.  He never loses touch with the mellow flow that garnered him that unique place in rap, but also maintains a sense of what’s hot and modern.  And we’re not just talking about hip-hop alone. 

 

One of the most atypical, yet extraordinarily organic inclusions on Ego Trippin is the bluesy-country collage titled “My Medicine.”  Written by Everlast, and equipped with real instruments providing the rhythm, this homage to the “man in black” solidifies Snoop’s appreciation for, and fearless pursuit of outside-the-box-thinking. 

 

He intros the track in Snoop grandeur:

 

“I’d like to dedicate this record here

To my main man – Johnny Cash

A real American Gangster

Got my man Whitey Ford

On the guitar

Young Trev on the drums

Grand Ole Opry

Here we come”

 

The radio-hot synthesized single “Sexual Eruption” is followed by hyphy vibe of “Life of Da Party” which feature Too $hort and Mistah F.A.B.  Back to a retro feel, “Cool” could easily be substituted into a Morris Day or Prince set.  The sing-a-long campy fun of “Deez Hollywood Nights” spins the doo-wop theme of the 80’s flick Hollywood Knights into a quick lesson of life in Snoop’s crazy world.

 

Overall, Ego Trippin is a strong album sans the mundane.  There’s a little bit of everything in this hybrid of fashionably contemporary, excitingly nostalgic jams.  He manages to seamlessly balance the smoky haze of expected lyrical content with a few examples of deeper, more personal narratives. 



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