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RAPPER NELLY TEAMS WITH ZIZZAZZ

 

Rapper Nelly has confirmed completion of a deal that will make him an owner of ZizZazz, an energy drink mix company that has quickly become one of the fastest growing in the nation.

 

ZizZazz debuted last spring and made an immediate impact due to coming in four different flavors served from portable single serving sticks.

 

The convenience of this packaging allowed the fledgling organization to steal valuable market share from competitors.

 

The company’s decision to add Nelly is part of a forthcoming national campaign to further expand the brand in new markets.

  

“I’m excited to partner with ZizZazz, the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles,” Nelly said in a statement. “I didn’t want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I’m set.”

 

As an owner, Nelly’s responsibilities will be television commercials, radio advertising, and spokesman duties at media appearances.

 

The rapper is also co-owner of the Pimp Juice energy drink brand, which is sold in the United States and in various countries throughout Europe.

 



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