Kimora Lee Simmons’ Simmons Jewelry Co. brings her new baby phat jewelry collection, “Diamond Diva” collection into the new year.
“Simmons Jewelry Co. believes that fine quality diamonds can be affordable. You don’t need to spend a lot of money to live the diamond lifestyle. Everyone can afford to have my look, you can be ’phabulous’ at any pricepoint,” says Kimora Lee Simmons. “Simmons Jewelry Co. wants to give women what they really want. Not just jewelry, but real fashion!”
The 75 piece “Diamond Diva” collection ranges from $350 to $3,500 and has distinctive themes such as “Phabulous,” “Paparazzi,” “Grand Entrance” and “It’s All About Me,” clearly targeting fashionistas everywhere. Kimora is also introducing the “Diamond Diva Watch,” a limited edition. The rose gold and diamond timepieces are priced at $1,495. Shoppers can get a sneak peak at never before seen pieces from the baby phat collection priced from $2,500 -$8,000.
The collection debuted at select Bloomingdale’s and Marshall Field’s stores nationwide. Kimora, who is CEO and Creative Director for Simmons Jewelry Co., designed the baby phat collection and select pieces have already been spotted on the likes of Alicia Keys, Mary J.Blige, Naomi Campbell, Star Jones and Tyra Banks.
Simmons Jewelry Co. is a joint venture between M. Fabrikant & Sons, one of the world’s largest distributors of polished diamonds and fine jewelry, and Russell Simmons & Kimora Lee Simmons.
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