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SNOOP LAUNCHES BISCUITZ

 

Snoop Dogg fans will soon be able to step out in style as the rapper and Pony International drop a new line of shoes -  The Snoop Dogg Doggy Biscuitz footwear collection.  With Snoop overseeing all designs and final products, the result matches all aspects of his diverse talent and interests.

 

The Snoop Dogg Doggy Biscuitz footwear collection — named after Snoop's moniker for his shoes, "biscuits" — consists of four different designs, including the Snoopadoopa, "for active life and everyday wear"; Snoopafly, which is "athletic/basketball inspired"; Snoopalicious, a "casual shoe for business meetings and dressier occasions"; and "Snoopaslide," which features a bandana print for "kickin' it in the crib and lounging around the house."

 

Killick Datta, Pony's Chief Executive Officer, says, "Pony is co mmitted to matching Snoop's high standards in everything we do under this incredible partnership and it is clear by his exclusive commitment to us that he has confidence in our ability to do so."

 

Only 5,000 pairs were made worldwide.  The first released color of each shoe is black.  Additional colors in the line include navy, red, Carolina blue, white and brown.  All shoe boxes for the line feature a perforated Snoop silhouette that can be popped out and used as a customized stencil and the sock liner, out-sole and tissue paper boast bandana art.

 

The complete Doggy Biscuitz collection will hit retailers worldwide in March 2005.

 

View Snoop's Biscuitz at pony.com

 

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