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FEATURE ARTICLE

 
JAY-Zs DECODED MAKES BEST SELLERs

 

11.30.10 ---  Decoded, hip-hop mogul Jay-Z's debut book, has landed at the #3 position on the New York Times' Best Seller's List for the week of December 5.

 

The rap star's book was topped by George W. Bush's Decision Points (#1) and Lauren Hillenbrand's book Unbroken (#2). Decoded, which is Jay-Z's first autobiographical release, which explains the stories behind rap star's lyrics.

 

Jay-Z went on a heavy promotional campaign for "Decoded," making appearances on the "Late Show With David Letterman," "Charlie Rose" and "The Daily Show With Jon Stewart." He also partnered with Microsoft's Bing search engine for a portal that doubled as a scavenger hunt-like game where readers who decoded Jay-Z's lyrics would unearth scripts of his lyrics in the locations he referred to in song.

 

In the past, Jay-Z promised to deliver a memoir, co-authored by Hampton, titled "The Black Book." But the rapper subsequently revealed that the material was too personal and decided to pull the plug on that project. Decoded does get personal nonetheless, as evidenced during passages such as the one in which the "Empire State of Mind" star recalls the death of the Notorious B.I.G.

 

"I wanted people to have the proper context of rap, the generation, what we went through, these emotions behind these songs," Jay-Z told reporters in an interview earlier this month. "A song like 'Lucifer,' it's really about the struggle and really about dealing with death and having that feeling. The evil is inside of you, not this mythical character with pitchforks and things like that. Dealing with a feeling of wanting revenge."



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