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Rihanna is following the pop star-turned-mogul trend by launching her debut signature fragrance.


Teaming up with Parlux Fragrances Inc., the songstress is set to release the new scent called Reb'l Fleur in department stores this spring. In a press release, the Loud singer said she hoped to make a one-of-a-kind perfume, from the aroma to the design of the bottle.


"I believe a woman should dare to be different — willing to live her life for herself and not for other people," Rihanna said in the release. "This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb'l Fleur will not be easily forgotten."


Reminiscent of the singer's native land of Barbados, the scent combines the impressions of fruits and florals, as well as a blend of vanilla, patchouli and amber. Rihanna fans can begin purchasing the fragrance at department stores in the spring, with prices ranging from $49 (1.7 oz. bottle) to $59 (3.4 oz. bottle).


While the perfume recalls Rihanna's early life, the bottle for Reb'l Fleur captures an element of her current lifestyle, since it was inspired by the shape of a stiletto heel.


By now you should have drawn the connection that the name, Reb'l Fleur, was tapped from her neck tattoo which reads, "rebelle fleur," and, as most grammar snobs pointed out several months ago, isn't "linguistically accurate" in French. Nonetheless, we have high hopes for our little rebel flower's first foray into the world of perfume.



Jan 2011



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