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FEATURE ARTICLE

 
THE HOUSE OF DEREON EXPANDS

 

Beyoncé and mother Tina Knowles have announced that their clothing line, The House of Dereon, has signed a licensing agreement with G-III Apparel Group, Ltd. to collaborate on the design, marketing and distribution of an exclusive comprehensive collection of outerwear, due to launch in time for the holiday season. 

 

G-III Apparel Group, Ltd. is a leading manufacturer and distributor of outerwear and sportswear. The Company has fashion licenses with Kenneth Cole, Nine West, Cole Haan and Sean John.

 

"We want to launch an extraordinary outerwear collection for the Holiday season ... the perfect coat to complement our fashion line," Beyoncé said in a statement.  

 

Tina Knowles added, "Beyoncé and I are so thrilled to add G-III to the House of Dereon team! My daughter and I are enjoying every moment as we put together what we hope will be a truly incredible collection for the young women's contemporary fashion market."


Morris Goldfarb, G-III's Chief Executive Officer, told press, "We are pleased to partner with this extraordinarily talented and focused group. Music and fashion have always gone hand in hand and we believe that this line will demonstrate once again that there is a significant audience for not only Beyoncé’s performances, but also her style. We believe that our expertise in outerwear and the support of Beyoncé and Kids Headquarters for the development of the House of Dereon brand will provide a solid foundation for our Holiday season launch. This business is part of our overall strategy to continue to diversify our portfolio of leading brands under license."

Cory Silverstein, Corporate Executive Vice President of Beyond Productions, commented, "G-III's expertise in the outerwear category will further extend the reach of our House of Dereon brand. It is our strategy to partner with only the best, most capable companies in the apparel and consumer products industry to build an enduring and successful business. This agreement brings us one step closer to our goal. We are excited about the upcoming
Holiday launch and look forward to building on the momentum we believe it will create for the House of Dereon brand."

Beyond Productions, LLC was founded in May 2004 by Tina and Beyoncé Knowles along with Cory Silverstein of Wear Me Apparel/Kids Headquarters. The partnership will provide the infrastructure for licensing and brand management to House of Dereon. This collaboration was orchestrated by Tina and Beyoncé Knowles who wanted to bring trend-setting style and a creative take on fashion to stylish women everywhere.

 

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