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FEATURE ARTICLE

 
DASH TO CREATE JEWELRY COLLECTION

 

Accessories licensing company Lucas Design International (LDI) has partnered with hip hop mogul Damon Dash's Rocawear label to create jewelry and accessories collections for the streetwear line.

The new collections will feature jewelry, key chains, cuff links and other accessories, according to a statement from LDI. The primary collection, consisting of lines called Roc, Roc Empress and Elegant, is slated to debut at August's MAGIC fashion trade show in
Las Vegas.

"We were looking to target new markets and Rocawear seemed like a perfect fit," LDI vice president of development Heather Santana said in the release. "We're excited about this diverse new line, especially given Rocawear's prominent reputation in the fashion apparel market."

The collaboration will also yield an additional two men's lines, according to the statement, one focusing on cuff links and the other on "essentials."

For more information, visit: www.lucas-design.com or www.rocawear.com

 

Not Surprisingly, great minds think alike. In another place, not so far way, ex-partner Jay-Z has just unveiled a line of limited edition watches with the upscale Swiss watchmaker Audemars Piguet.

 

The watches, created to commemorate Jay-Z's 10th anniversary in the music industry, will cost between $24,000 and $100,000, depending on whether they are made of stainless steel, rose gold or platinum.

 

Only 100 are being made — 50 in stainless steel; 30 in rose gold; and 20 in platinum. They will be sold in Audemars Piguet shops.

 

Each watch that is sold will come with a specially engraved iPod with Jay-Z's albums already uploaded.



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