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"Talk to me face-to-face. Stop looking like imbeciles in front of everybody.  Stop [making it] look as if young Black men can't handle things, we can meet. This thing that they portrayed is not right. I'm willing to turn it around, but not [based on] their tactics." -Diddy on his contractual feud with the Lox

 

This year saw P. Diddy go to just plain Diddy.  It seems the P. was getting in between him and his fans, but it didn’t stop him from making major moves this year. 

 

Diddy started out on the good foot in 2005 when Warner Music Group shelled out $30 million to buy 50% of his Bad Boy Records.  While he's no longer the majority owner, he remains the shot caller.  Just months later, Diddy paired up with Grammy award-winning producer Emilio Estefan to launch a multi-media label called Bad Boy Latino.  Esefan told reporters, "The goal of this venture is to not only discover new talent but to exploit this music in ways that will promote the technological evolution of how consumers buy their music today and in the future."

 

Outside of music, Diddy struck a deal with HBO to air nine episodes of "P. Diddy Presents the Bad Boys of Comedy." Diddy also struck a deal with Kansas City manufacturer to produce a new line of custom, precision-forged aluminum rims for sports trucks, luxury SUVs and high-end American and German-made automobiles. Already on shelves, the rims retail between $700 and $3,000 each.

 

In between wheeling and dealing, Diddy found his way back to MTV to complete another season of Making the Band.  This time around he actually made a band.  Like those mentioned before him, Diddy, with the help of Jay-Z, reached directly into his pockets to help the victims of Hurricane Katrina. Together, the two donated $1 million to the American Red Cross.

 

He also found time to educate heads about the basics of hip-hop when he got into a war of the words with Lox members Jadakiss and Styles P. over publishing rights he owned.  While on air with Hot 97’s Angie Martinez, Diddy warned fans, “Don't feel sorry for people that are lazy and then blame it on the other person. They are not on top of their business, but they need to get on top of it. Forget the beef, the talking reckless. Sit down, and handle it. Before you even meet with me, sit down with your accountant for three hours and go over your life. Manage your life, sit at home by yourself and read your contract word for word. There are books that I have for them [like] Publishing 101."

 

In 2006, don’t be surprised if you see Diddy open a swanky hotel in Atlantic City.  The mogul is said to be working on the project with the property developers who helped model Cindy Crawford's husband launch several bars and restaurants.

 

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