Master P and his son, fellow rapper Romeo, have agreed to relaunch their P. Miller Designs apparel line exclusively through Wal-Mart.
The father-son duo's brand of men's apparel will be available at about 350 Wal-Mart stores starting in July and will include graphic T-shirts, fleece hoodies and fashion denims. The P. Miller line was last available at such retailers as Kohl's and Mervyns several years ago.
The veteran rapper said that Wal-Mart was a logical vendor for P. Miller Designs, which he described as "high fashion at an affordable cost."
"Wal-Mart stands for everything P. Miller does," he said. "It's America and diversity. Our whole thing is price point. I want to put out affordable clothes where the masses can buy them."
Wal-Mart's partnership with Master P should come as no surprise. P has cleaned up his image in recent years, thanks in part to the success of Romeo (formerly Lil Romeo), who has charted with kid-friendly rap hits and starred in his own show on Nickelodeon.
Indeed, Wal-Mart's sale of P. Miller Designs will be its second partnership with Master P. The big-box chain is the exclusive physical retailer of Master P and Romeo's 2007 CD, "Miller Boyz: Hip-Hop History," the first release on the elder rapper's profanity-free Take a Stand Records imprint. (The album is also available for download at online music stores.)
Master P has launched other urban clothing lines through the years, including P. Miller Signature and P. Miller Shorties, a collection for children. Master P and Romeo won't be the first celebrities to sell a branded apparel line exclusively through Wal-Mart, though. The retailer sells girls fashions named after tween sensations Mary-Kate and Ashley Olsen.