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FEATURE ARTICLE

 
CELEBRITIES FEEL THE ECONOMIC RAFT

 

Itís not secret that weíre in a recession.  The unemployment rate is the highest itís been in a quarter of a century.  Looks like the recession is even hitting celebrity pockets.  Rapper Snoop Dogg's Rich & Infamous clothing line is reportedly facing possible price hikes as a result of the nation's economy crisis.

 

"The recession is affecting everybody," Snoop said in a recent interview. "We're trying to keep it one hundred percent and do what we're doing and try to keep the prices a little lower. [We're] trying to keep it cost sufficient for what [we're] doing."

 

The West Coast rapper's clothing line, Rich & Infamous, kicked off last summer.  For itís launch a whole slew of media marketing tools were in place. That includes featuring the development of the new line in episodes of his reality TV series "Snoop Dogg's Father Hood" on E! and showing off the clothing through product placement in films and music videos, with items worn by him and other artists.

 

Co-inspired with brand manager Robert Thorne, the clothing executive previously spoke on the line's impact on consumers.

 

"For Snoop Dogg, the name represents a fraternity of sorts, from presidents to gangsters, who've been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight."

 

Feeling the raft even harder, rapper Young Buck's David Brown Clothing has recently folded as a result of the economy.

 

Buck launched the clothing line last April while still with G-Unit. The David Brown Clothing collection included jeans, tees and hoodies all with the signature Young Buck "bandanna" print inspiration. Unfortunately, with high prices and the rapperís dwindling popularity, it was only a matter of time before he called it quits with David Brown Clothing.

 

No further information on what prices changes will occur for Snoop's clothing line has been announced.

 



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