back to main page
 
 

FEATURE ARTICLE

 
BEYONCE LAUNCHES HEAT

 

12.20.09 ---- Beyonce is set to release her first fragrance, "Beyoncé Heat.”

"What inspires me [both in music and product creation] is love, passion — something that makes me want to be better, to do more,” she told WWD magazine. "Knowing that I have people who look to me — because thank God I’ve had so many great opportunities — I don’t take it for granted. Young girls can see me, and think, ‘Wow. Maybe if I work hard and I’m focused, I can do the same thing.’ And they absolutely can. It’s not just about me being a singer. It’s about knowing that I have people who look at my life, and to know I can inspire them inspires me."

And if you’re wondering where then name “Beyoncé Heat” came from, look no further than her past tours. “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” she said. The singer looked to the past for the bottle’s design.

“So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.”

B worked with Givaudan’s Claude Dir and Olivier Gillotin to develop the fragrance, which will retail from $40- $60 for the eaux de parfum as well as a sparkling body lotion, priced between $39-$59. Look for the scent to have top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.



Bookmark this Article Add to Browser Favorites

Related Articles
SASHA FIERCE!
MOVIE REVIEW: Obessed
BEYONCE: I Am...Sasha Fierce
BEYONCE TOPS AMA NODS
LUDACRIS , BEYONCE TIDBITS
BEYONCE LEADS SOUL TRAIN NOMINATIONS
BEYONCE , RIAA TIDBITS
PINK LASHES OUT AT BEYONCE
BEYONCE: B-Day
BEYONCE'S MOM STOPS PRESS CONFERENCE
SNOOP DOGG , KANYE WEST TIDBITS
Hello Kitty
 

SEARCH

 
 

 

WIRELESS ALERTS

 
 


Sign up to receive the latest wireless alerts of hip-hop news from Chronicmagazine.com!

 

CONTESTS

 

REVIEWS

 

Dirty Money

Last Train to Paris

NEWS

 
   Jim Jones Sued
   Game To Pay
   Valentines Day Meal

FEATURES

 

“The world is going to be happy with the new Z.”

 
 

All content and images © copyright chronic magazine  ::  site designed by circle graphics eXTReMe Tracker

 

Privacy Policy

About Us