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CIROC LAUNCHES RED BERRY & COCONUT

 

Feb.10---- Never one to rock the same flavor twice, Diddy’s CIROC Vodka has released two new line extensions - CIROC RED BERRY and CIROC COCONUT.

 

The bold new flavors are now available for purchase by consumers across the nation.

 

"I spent a considerable amount of time working with CIROC liquid specialists to create two bold and unexpected flavors," said Sean Combs, who entered into a strategic marketing alliance with the ultra-premium spirit more than two years ago. "We set out to produce flavors that have an amazing taste profile smooth enough to mix in any cocktail or to sip straight on the rocks.  I believe we achieved this goal, providing consumers a new and delicious way to celebrate in style."

 

Like original CIROC vodka, the new flavors are made using fine French grapes that are cold fermented (not unlike fine wines) and distilled five times.  The final distillation uses a traditional copper pot-still, a process normally reserved for the creation of fine whiskey or brandy. The vodka is then carefully blended with all-natural ingredients to create an exceptionally smooth new liquid. CIROC RED BERRY is infused with a unique balance of fresh wild raspberry and luscious ripe strawberry essences, while CIROC COCONUT is infused with sweet and creamy coconut and a hint of other tropical fruit.

 

"CIROC RED BERRY and CIROC COCONUT uphold the image that CIROC built from the start, which is top quality," said noted wine, beer and spirits expert F. Paul Pacult. "Both flavors achieve the remarkable balance of sweetness and acidity found in fresh fruit for a well defined sensory experience. They are excellent examples of how to do flavored spirits right."



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