8.9.10   --  Rapper Snoop Dogg and his spiritual adviser Bishop Don "Magic" Juan recently partnered with clothing and sunglasses company Serious Pimp, and have now announced the addition of a third entertainment icon to the fold - Mike "The Situation" Sorrentino.

Mike "The Situation" Sorrentino, best known for his abdominal "situation," is a cast member on MTV's 'Jersey Shore.'  In a statement, Sorrentino admitted that he was excited about his company, MPS Entertainment, collaborating with Snoop, who was named president of Serious Pimp back in May.

"I'm very excited to unveil my Serious Pimp clothing line to the public," The Situation explained. "My company, MPS Entertainment, has worked very closely with Serious Pimp to develop a line that captures the style and confidence that is my trademark. Being 'The Situation' means that confidence cannot be bought and certainly cannot be thrown away. The new clothing line embodies the look of a Serious Pimp; it looks good and feels great on you."

Serious Pimp was founded in 1999, by Mixed Martial Arts enthusiast Damian Kutzner, in an attempt to combine hip-hop style with "MMA attitude." Kutzner said in a statement that The Situation's "swagger" fits perfectly with Serious Pimp's esthetic.

"The Situation's swagger, attitude and confidence resonates with the Serious Pimp image. We're very excited to welcome him to the board," Kutzner said.

Guess the world better get ready for the meeting of two pimps.