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JAY-Z 2010


"The first 'Blueprint' was the soul samples I grew up on, my blueprint. Then 'The Blueprint 2' was me searching for all the different types of music I like. But I ain't have a reason to do the third one, so I didn't do it for a while. But it was just fitting right now where I am in my career for me to set the 'Blueprint' for my next journey."  ---Jay-Z on the Blueprint 3


Call him what you want – Jay, Jigga, Hov, old and if you’re reading some rumor mills Mr. S. Carter-Knowles – but the reality is that this 40-something rapper is one of the significant in this young boy’s game.  Even Oprah thinks so.


2010 Highlights:

Still on the strength of his last album, Blueprint 3, Jay-Z was crowned for the third time in four years the "Hip-Hop Cash King" by Forbes. He dwarfed his competition with $63 million earned over the last 12 months.  Forbes attributes Jay-Z's fortune to the September release of "The Blueprint 3" and his subsequent world tour, as well as non-musical endeavors like his 40/40 nightclub chain and stake in the NBA's New Jersey Nets.


Released yesterday (Aug. 9) on and announced on BET's "106 & Park" countdown show, the list of nominees reveals that Jay-Z leads with 10 nods and breaks the BET Hip-Hop Awards record for highest number of nominations in the five year history of the award show.


Following speculations about signing to Jay-Z's Roc Nation, it was confirmed today (Aug. 9) that 9-year old Willow Smith, daughter of Will Smith and Jada Pinkett-Smith, inked a deal with the record label.


In September, Hov sat down with the two moneymakers to discuss luck, philanthropy, the music industry and life in general.


In September, Jay-Z teamed with Eminem “Home and Home” stadium tour selling out Detroit's Comerica Park before switching to New York's Yankee Stadium on Sept. 13-14.


In November, Jay-Z’s long-talked about book, "Decoded,"a narrative of the famous lyrics and overall life of the multi-platinum rapper, hits No. 3 on the NY Times best-sellers list.


Just days before the year ends, Hov announces that the 40/40 club will be expanding by way of a new deal that will bring the popular venue to airports across the United States. Jay and his partners Juan and Desiree Perez, have struck a deal with Delaware North Companies to bring the 40/40 Club into up to 20 major U.S. airports.


In true player style, Jay and his wife, Beyoncé, closed out the year on a very high note, partying and touring in Australia.


Must be nice.


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