This month, Gap introduced Gap (PRODUCT) RED - a new, limited collection of clothing and accessories for men and women designed to help eliminate AIDS in Africa.  The initiative was founded by Bobby Shriver and Bono.

As part of Gap’s global partnership with (PRODUCT) RED, half of the profits from sales of the Gap (PRODUCT) RED Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.

"Hopefully this campaign will help people educate themselves and get them interested about what’s happening in the world beyond our own borders. I hope that other companies can look to this campaign as an example for what they can do," said Don Cheadle, actor and activist featured in the new Gap (PRODUCT) RED ad campaign.

To celebrate the introduction of the Gap (PRODUCT) RED Collection, Gap is launching a powerful new advertising campaign featuring images of Steven Spielberg, Jennifer Garner, Chris Rock, Penelope Cruz, Don Cheadle and Mary J. Blige wearing their favorite Gap (PRODUCT) RED item in a way that expresses their individual style.

As part of its (PRODUCT) RED collection, Gap is also introducing a book entitled Individuals: Portraits from the Gap Collection – 100 percent of Gap's profits from the sale of the books will benefit The Global Fund. Individuals is a tribute to the people who have shaped our cultural landscape and the style they espoused in the process.

The books will be available in both hard and soft cover and come with a limited edition CD containing fifteen of the most memorable songs featured in Gap ads.

The full Gap (PRODUCT) RED collection will be available exclusively in select Gap adult stores in the U.S., Canada, U.K., France and Japan and online in the U.S. at gap.com. In stores, the Gap (PRODUCT) RED collection will be displayed in a distinct shop-in-shop boutique.

With the introduction of Gap (PRODUCT) RED, Gap Inc. is deepening its commitment to sustainable economic development in Africa.